Allen Hall Media is a student-run media and production agency at the University of Oregon that began in the spring of 2018. Our agency has a diverse team of students from Advertising, Public Relations, and Journalism majors. AHM brings to life visual stories for local companies in the Eugene and Springfield community through photography and videography. I began in 2018 as the director photography, and have been promoted to the creative project manager in the fall of 2019.
Being the creative project manager, I decided that Allen Hall Media needed a new look. The creative team including myself, creative team director Jeffrey Brundage and art directors Marin Motylewski and Bella Davies wanted to give our agency a new sleek and timeless logo and website redesign. Our team worked for weeks determining what we should retain from our original look, and what changes we wanted to achieve.
During the time of my director of photography position, I was working with my photography team of 3 students. We had a year-long project with the City of Springfield in which we met with six local companies. Franz Bakery, Swanson Lumber, Richardson Sports, Royal Caribbean, Swallowtail Spirits, and Custom Craftworks.
To build community pride about the city of Springfield's manufacturing sector by photographing employees in their workplace. The city of Springfield will use these photos to generate a social media campaign that highlights the narratives of the workers at these companies to further educate the public about the ample amount of incredible job opportunities in Springfield, Oregon.