Myself, Hayden Sahli and Owen Schatz, were approached by John Brewer (Assistant athletic director) at GoDucks with the opportunity to shoot an editorial for Nike’s new Oregon Fuse collection.
I had the opportunity to manage the entire project. My role consisted of being the on-set director and co-casting director. I was able to coordinate photoshoot locations and dates, schedule weekly meetings, and set deadlines. I kept the team up to date and on track, while at the same time initiating the next step. My goal was to allow the production team to perform at their highest level by taking on logistical and managerial background responsibilities.